Advertising

Advertising in the Family Grapevine is effective and affordable.  Whether your business is big or small, we’re very happy to offer advice on options and the most effective format for you and your budget.  We’re currently producing an online hyperlinked edition of the magazine and can provide you with great exposure online and via social media.

We can use your existing artwork if you have a pre-prepared advert, or alternatively we can help create your advert for you.  We don’t charge for artwork, design or amendments.

WHY ADVERTISE?

If you are in two minds as to whether advertising is for you it might be helpful to consider the following thoughts

TO FIND NEW CUSTOMERS

The market changes constantly.  New families in the area mean new customers to reach. People earn more/less money, which means changes in lifestyles and buying habits.  The shopper who wouldn’t consider your business a few years ago may be a prime customer now.

TO SELL MORE

Businesses that succeed are usually strong, steady advertisers.  Look around, you’ll find the most consistent advertisers are generally the most successful.

ADVERTISING PAYS OFF OVER A LONG PERIOD

Advertising gives you a long-term advantage over competitors who cut back or cancel advertising.  Advertisers who maintain or expand their advertising over a long period are likely to see their sales increase.

A CONTINUOUS PRESENCE

Purchases for many items are infrequent and the decision making process may last some time.  Advertising should reach them steadily throughout the process.  Your name must be fresh in their minds when they ultimately decide to buy.

THERE IS ALWAYS BUSINESS TO GENERATE

Even the slowest days produce sales.  As long as you’re in business, you’ve got overheads to meet and new people to reach.  Advertising can generate customers now… and in the future.

YOUR COMPETITORS ARE ADVERTISING

There are only so many customers in the market ready to buy at any one time. You should advertise to keep regular customers and to counterbalance your competitors’ advertising.

We don’t use pressure or hard sell methods, we want you to advertise with us because we are passionate about supporting local business and providing a service to the parents of West Kent.  If you would like an informal chat without any obligation, just give us a call on 01892-711114 or email me at [email protected] and we’ll be happy to forward you a copy of our media pack and rates for you to look at in your own time.

The Family Grapevine Brand has been established for over twenty six years, with editors distributing magazines throughout a vast number of areas in the country.  In West Kent, the Family Grapevine has been relied on and trusted by thousands of parents and families for over 15 years.

James

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