Advertising

West Kent front cover webAdvertising in the Family Grapevine is effective and affordable.

We are very friendly; we try really hard to be helpful and to offer advice on the most effective forms of advertising with us.  We don’t charge for artwork, design or amendments.

If you would like more information, including a copy of our media guide please get in touch either by telephone 01372 209200 or emailing genevieve@thefamilygrapevine.co.uk

Why Advertise?

If you are in two minds as to whether advertising is for you it might be helpful to consider the following thoughts:

 

TO FIND NEW CUSTOMERS
The market changes constantly. New families in the area mean new customers to reach. People earn more/less money, which means changes in lifestyles and buying habits. The shopper who wouldn’t consider your business a few years ago may be a prime customer now.
Day Care  *  Pre-Schools *  Nannies *  Holiday Clubs  *  After School Clubs *  Independent Schools

TO SELL MORE
Businesses that succeed are usually strong, steady advertisers. Look around. You’ll find the most consistent advertisers are generally the most successful.
Baby Equipment  *  Nappies  * Toddler Groups  *  Local Events * Photographers  *  Toys

ADVERTISING PAYS OFF OVER A LONG PERIOD
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A survey found that advertisers who maintained or expanded advertising over a five year period saw their sales increase an average of 82%

A CONTINUOUS PRESENCE
Purchases for many items are infrequent and the decision making process may last some time.  Advertising should reach them steadily throughout the process. Your name must be fresh in their minds when they ultimately decide to buy.
Birthday Parties *  Independent Schools *  Nannies  *  Childminders *  Music Lessons

THERE IS ALWAYS BUSINESS TO GENERATE
Even the slowest days produce sales. As long as you’re in business, you’ve got overheads to meet and new people to reach.  Advertising can generate customers now…and in the future.

YOUR COMPETITORS ARE ADVERTISING
There are only so many customers in the market ready to buy at any one time. You should advertise to keep regular customers and to counterbalance your competitors’ advertising.
Places to Go *  Football Clubs *  Swim Schools  *  Pre-schools and Nurseries *  Independent Schools *  Holiday Clubs