‘Most hotels function predominantly as somewhere to quickly drop off your bags and lay your head while the focus of your stay is firmly elsewhere – sightseeing, catching up with friends, or just en route to another destination. I would have been quite happy to stay put inside St Ermin’s for the whole of our stay, and not just because it was the end of the school holidays and I was shattered. St Ermin’s presents you with everything you could want from a stay away from home – it is dazzlingly glamorous, quirky, full of genuinely interesting historical aspects and, most importantly if you have children, super child-friendly. St Ermin’s doesn’t just tolerate having children stay, they actively encourage children to have fun around the hotel, with teepees, books & games for younger children, and a spy trial with the reward of a mocktail in the iconic Caxton Bar for a mission successfully completed by older children.
Of course they trust the children to behave and the parents or carers to supervise the activities, but you never feel that you need to get to your room as quickly as possible to get the kids out of the way of other guests or the staff, or tiptoe around as if you are in a library. The Secret Agent Aptitude Test is delivered in an envelope stamped ‘Top Secret’ and the spy trail allows you access to places you wouldn’t normally be allowed to look – which other hotels suggest guests look for secret tunnels in the lobby, count the owls in the library, or explore the ballroom to size up the chandeliers? The parking was easy, the location is minutes from all the major Central London attractions, the facilities are superb and the beds were very comfy, which is very important for a hotel, but the main differences at St Ermin’s are that it is a destination in itself if you have any interest in the history of espionage and clandestine warfare, WWII or the workings of Westminster, and the children were received by the hotel as important guests in their own right, worthy of their own entertainment package, and if the kids are happy and entertained it makes the stay so very, very, very much more pleasant for the grown-ups.’
Director – Family Grapevine
St Ermin’s logo by Lotty (aged 9)
The official blurb about the hotel:
The family-friendly St Ermin’s Hotel in London’s Westminster has announced the launch of its Kids’ Concierge service. The hotel, located in the heart of historic London, has also added two new dedicated Family Suites, sleeping up to six, to its suite collection.
The new state-of-the-art Family Suites come equipped with comfy beds, two bathrooms, sofa beds, teepees, LED TV entertainment systems and a collection of children’s books and toys.
Designed to keep children entertained and adults reassured, the hotel’s new kids’ concierge ‘Buzz the Bee’ has developed a series of family friendly experiences to suit all ages, both inside and outside of the hotel. At no additional charge, visitors can pre-order a variety of essential baby and toddler items for their stay to lighten the packing load.
Inside the hotel, families can watch Buzz and his friends at work making honey at the Bee Hotel on the third floor and children can also become spies for the day. On check-in, they are given their own spy activity book and they can undertake their own mission uncovering the hotel’s rich espionage history. Once the clues are cracked, children are awarded a secret spy pass that will win them a special mocktail in the award-winning Caxton Bar, where the spies used to meet.
Outside of the hotel, Buzz directs families to carefully chosen local places of interest including Peter Pan Gardens in Kensington Gardens, London Transport Museum, Buckingham Palace and the Changing of the Guard, Natural History Museum, and Hamleys.
Tucked away in a tree-lined courtyard, just a five-minute walk from Buckingham Palace, the Houses of Parliament and Trafalgar Square, the hotel’s kitchen roof garden supplies fresh herbs, fruit and vegetables to the chefs and 350,000 Buckfast bees on the third-floor bee terrace provide the hotel’s honey.
During lockdown, the hotel invested £1.8m on refurbishing and redecorating the bedrooms, creating a further six new family suites and converting many bathrooms into luxurious wet rooms.
For further information on the new Kids Concierge service, click here: https://www.sterminshotel.co.uk/about/kids-concierge/
Family Suites cost from £419 per room, per night.
To book, visit http://www.sterminshotel.co.uk/