Lindex presents their latest collaborative nightwear collection with Swedish pattern designer; Emma von Brömssen, donating 10% of proceeds to Water Aid.
The 12-part collection presents in the form of women’s wear, children’s wear and baby, across loungewear categories such as pyjamas, kimonos and accessories. The collection also features mini versions of the women’s wear pieces that allow mother and baby to coordinate.
Emma von Brömssen is a pattern designer who founded her brand in 2008 on the Swedish west coast. With focus on sustainability and quality, in combination with her harmonic, Nordic shades and patterns inspired by nature, Emma makes every piece come alive.
Together, Emma and Lindex have created a unique nightwear collection, that also includes mini me pieces with pyjamas for kids and baby. The collection also supports an important cause: 10 per cent of the sales goes to WaterAid and their work in improving access to clean water and sanitation all over the world.
‘We are very excited about our collaboration with Emma von Brömssen. The way she creates magical worlds in Nordic blue shades truly makes this collection special. The combination of her fantastic patterns and soft, comfy qualities creates timeless favourites, pieces to love year after year‘ says Madelene Ullbro, Design and Buying Manager Lingerie at Lindex.
’I value Lindex’s inclusive view on women and the work they are doing for women in Sweden as well as globally. As an independent designer, this collaboration makes it possible for me to benefit from Lindex’s size and be part of making a difference for women in countries that lack access to clean water’ says Emma von Brömssen.
The full collection will is now available online and in selected stores.