East Surrey

Struggling families to benefit as Waitrose and John Lewis launch Christmas 2020 campaign

Struggling families to benefit as Waitrose and John Lewis launch Christmas 2020 campaign

Surrey family support charity, Home-Start, to benefit from major Christmas campaign

Waitrose and John Lewis unveiled this year’s Christmas advertising campaign on 13 November, which – inspired by the kindness shown by the British public during the pandemic – encourages viewers to Give A Little Love to others and support leading family support charity Home-Start, and UK’s largest food redistribution charity, FareShare.

Home-Start Surrey is one of over 180 local, independent charities that make up the Home-Start network across the UK.

Since the pandemic started over one third of local Home-Starts – local community networks of trained volunteers and expert support who help families with young children through these challenging times – have seen an increase in demand for its services and FareShare has had to double the amount of food it distributes to meet the rising demand.

Home-Start Surrey have been there for families when they’ve needed support most. As part of a network of 180 Home-Starts across the country Home-Start Surrey have moved essential support services on-line to stay connected with families through their team of volunteers – staying connected with families, providing emotional and practical support, and linking families into other community services such as their local foodbanks. We have seen social distancing and isolation placing enormous strain on families. This support from Waitrose and John Lewis and their customers will allow Home-Start and FareShare to help more families in Surrey.

The pandemic has been toughest on those already struggling, but across the country communities have come together to support those in need. In that spirit of generosity, Home-Start is encouraging people to support Give A Little Love this Christmas by giving their time, money and voice to the campaign.

Waitrose and John Lewis customers will be encouraged toGive A Little Love in five different ways:

  • making a charity donation,
  • buying campaign products with 100% of profit donated to the charities,
  • using their loyalty card to increase the Partnership’s donation,
  • giving a little love to someone they know who needs it, and
  • helping in their local community.

Customer donations up to the value of £2m will be match funded by a donation from the John Lewis Partnership. A further £1m will be donated by the retailers’ shops who are actively partnering with FareShare and Home-Start and a range of local family charities in the communities they serve.

The adverts – which went live on social media channels at 7am on 13th November – were first broadcast on TV on the 14th November during ‘The Voice’ on ITV.