The UK’s best-loved hotel chain* puts kids first with nationwide search for honest reviews from its youngest customers
Premier Inn is searching for five straight-talking youngsters to take on the role of Junior Hotel Inspector this summer.
Known for asking endless questions and voicing refreshingly honest opinions, children across the country are being encouraged to apply for the title of Junior Hotel Inspector and join the Premier Inn review team.
Offering families the best experience during their stay is of utmost importance at Premier Inn and with nine out of ten hotels achieving a TripAdvisor Certificate of Excellence from adults’ reviews this year, they want to ensure kids have their say too! The Junior Hotel Inspector role will guarantee that the Premier Inn experience is enjoyed by all guests – no matter their age!
Children aged between five and 12 across the UK are being invited to apply for the role via the Premier Inn website – www.premierinn.com/juniorhotelinspectors – with an application process in place to find out why they would make a good inspector.
Five junior inspectors and their parents will then be selected to spend the night at a Premier Inn hotel and use a specially-designed Junior Hotel Inspector’s kit to deliver feedback on various elements of their stay. Inspection categories will include the dinner and breakfast menus, mattress bounce factor, staff friendliness and quality of hide and seek spots.
Each inspector’s feedback will be consolidated and introduced into the Premier Inn review process to help improve its family offering.
Beatrice Vears, Head of Brand Marketing at Premier Inn, invites youngsters to get involved, commenting: “As a family brand, we care about every single one of our guests – ensuring they have the best possible night’s sleep and a really fun stay at Premier Inn. We’re looking to recruit these Junior Hotel Inspectors to represent the needs of our youngest guests. The right applicant will need to be confident, curious… and an expert in bed bouncing!”
With applications open until Monday 13th June 2016, parents and children can head to www.premierinn.com/juniorhotelinspectors to be in with the chance of being appointed to the new role. The newly selected inspectors will also win an additional two-night stay with their family at a UK hotel of their choice this summer.