CASYO “KREPT” JOHNSON CONTINUES TO REDEFINE NATURAL FAMILY SKIN CARE, EVOLVING FROM RAP ICON TO BUSINESS TRAILBLAZER AND BUILDING ONE OF BRITAINS MOST EXCITING BUSINESS SUCCESS STORIES
Following its recent recognition as a Top 10 company in The Sunday Times 100, Britain’s fastest-growing private companies league table, natural baby skin care brand Nala’s Baby today announces it’s biggest brand partnership to date, a collaboration with leading global preschool brand, PAW PatrolTM.
Launching nationwide from 2nd March, the partnership sees Nala’s Baby introduce a PAW Patrol co-branded Strawberry Springs range, bringing the world famous pups from the series, produced by Spin Master Entertainment, which airs on Nickelodeon and streams on Paramount+. to packaging across selected products. The collaboration marks a significant next step in Nala’s Baby’s evolution, broadening its position as one of the UK’s most trusted and commercially powerful family brands as it enters a new phase of strategic culturally relevant brand partnerships, all while remaining rooted in its core values of natural, accessible and inclusive baby skincare.
The PAW Patrol partnership aligns with a major year for the franchise, ahead of a new PAW Patrol feature film release later this year, and the launch of the UK’s first PAW Patrol themed land at Chessington World of Adventures Resort this summer.
Co-founded by rap pioneer Casyo ‘Krept’ Johnson, Nala’s Baby is a business that began just a few years ago in a family kitchen, born out of a parent’s mission to find a natural solution to treat their new-born daughter’s eczema and has rapidly become one of the most disruptive success stories in British consumer goods. Nala’s Baby’s impact is tangible, it is forecast to command over 10% of the total UK baby toiletries market, sells one bottle every 11 seconds, stocked in all major supermarkets and is ranked among Boots’ top 4 selling baby skin brands nationwide.
Nala’s Baby stands out for its quality and ethos: it is the UK’s only mainstream 99% natural, vegan-friendly skincare and haircare line for children with a mission to create accessible, everyday baby cosmetics free from potentially harmful or toxic ingredients for families nationwide. It is the first British-made, accessible and inclusive skincare range for babies with a perfect zero rating on Think Dirty & “excellent” on Yuka (the product-rating apps dedicated to finding harmful chemicals and risks in products), a unique positioning that has resonated with parents and won multiple awards including The Mother and Baby Gold Award four years in a row.
The PAW Patrol collaboration builds on Nala’s Baby’s growing track record of high profile partnerships, following it’s Disney ‘Mufasa: The Lion King limited edition range in 2024, and reflects the brand’s position aa serious force in UK consumer goods.
“This partnership marks a really exciting moment for Nala’s Baby,” says Casyo ‘Krept’ Johnson, CEO of Nala’s Baby. “As a brand built on trust with parents, collaborating with PAW Patrol allows us to bring together characters families know and love with the gentle, natural skincare parents already rely on from us.”
