Sunday Afternoons is a global leader in technical hats offering superior protection from the elements and have been redefining what headwear can do for 30 years. This Oregon based and family-owned company offers a year-round collection specializing in UPF 50+ sun protection, patented performance technologies, innovative features, classic styling, and lightweight materials.
Founded in 1992, Sunday Afternoons first launched with the original ‘Adventure Blanket™’ followed by the ‘Adventure Hat™’ which was initially made from blanket remains – and is still one of the most popular styles in the collection.
The company continues to lead the way in innovative headwear design and their newest collection is no exception. With a global presence in 66 countries, the company is rooted in its love of the outdoors and strives to promote and support natural spaces, wild places, and endeavours that celebrate being outside.
The Sunday Afternoons Collections offer classic styles with a contemporary glow. With a rich, nature-inspired colour palette and technical innovations that bring function and flexibility to familiar silhouettes, the styles lean on the past to create bright moments in the present.
Because the hats are designed to be flexible, the wearer can shift from running to relaxing without missing a beat (or changing hat). Whether hiking favourite paths, spending a weekend in the country, or heading to the park, you can count on the lightweight, breathable hats in the newest collection to keep you cool and comfortable all day long.
Destination Sunday
Sunday isn’t just a day on the calendar, it’s a mindset. Sunday is like the open road on a road trip—a journey where there’s room to breathe, to reflect, and to follow curiosity wherever it leads. It’s the feeling of freedom and ease, where the world feels like it’s unfolding at the perfect pace, and space opens for wonder to settle in. On a road trip, it’s all about packing thoughtfully—just the essentials that will enhance the experience, not weigh you down.
As part of its sustainability roadmap, Sunday Afternoons became a Climate Neutral Certified brand in 2021 by offsetting its entire greenhouse gas emissions and implementing reduction strategies for future emissions. The brand has committed to reducing its footprint by 30% by 2030, consistent with SBTi. Deeply committed to responsible design, using lower-impact materials wherever possible, Sunday Afternoons has also transitioned to using PFAS-free water repellent in all its waterproof styles.
