- A quarter (25%) of UK parents of children aged 3-13 admit their offspring refuse to go to the toilet at night without them, with almost three quarters (73%) saying their children are afraid to go to the toilet once the lights are out*
- Almost three quarters of parents surveyed (72%) are called upon at least once a week to help their children go to the toilet at night** with over one in six (16%) getting up every night
- Who Gives A Crap glow-in-the-dark Dream Edition toilet rolls are available from 13th June with 50% of profits donated to its partners to create equal access to clean water and toilets.
Eco-friendly household brand, Who Gives A Crap, is launching a new Limited Edition toilet paper that glows in the dark as new research finds almost three quarters (73%) of UK parents surveyed say their children are afraid to go to the toilet once the lights are out.
Designed by illustrator, Liunic, the limited-edition wrapper features dream-like scenes of space, mushrooms, and underwater, all with photoluminescent elements giving bathroom glow-ups in the dark – making midnight wee trips delightful, while working toward a bigger dream: safe toilets for all. Sales of the Dream Edition will go towards helping to make nighttime toileting safe for everyone as Who Gives A Crap commits 50% of its profits to help support its partners to create equal access to clean water and toilets.
A quarter of parents surveyed (25%) admit their children refuse to go to the toilet at night without them with over a third (35%) saying their child is scared of the dark. As a result, almost three quarters (72%) of parents report being called upon at least once a week to act as nighttime toilet escorts**
For many, a midnight trip to the loo is a minor disruption, but for others the stakes can be much higher. For billions of people around the world without a toilet, it can mean making dangerous trips outside alone in the dark. Women and girls, in particular, disproportionately face risks of sexual violence when they have to walk long distances to sanitation facilities.
The Dream Edition are 3-ply rolls made from 100% bamboo. Available from 13th June as a 24 pack priced at £30 and 48 pack at £48 available online for delivery direct to your door. Visit whogivesacrap.org/products/the-dream-limited-edition to purchase.
