Blockbuster Bites: McDonald’s Teams up with a Minecraft Movie to Create Epic Happy Meal®

• McDonald’s UK and Ireland has partnered with the most hotly anticipated film of the year to bring this amazing Happy Meal® to millions of fans worldwide
• Making their way into the Happy Meal® are 12 NEW toys and an adventure book inspired by the movie, all available with the Happy Meal®
• The new Happy Meal® will be available in restaurants nationwide from Wednesday, 26^th March for a limited time only

In celebration of the new A Minecraft Movie in cinemas, Happy Meal® customers can enjoy a special limited-edition A Minecraft Movie Happy Meal®, available from Wednesday, 26^th March.

Each Happy Meal® will be served in a bespoke A Minecraft Movie Happy Meal® box and will come with one of the 12 BRAND NEW toys – each crafted to spark imaginative play.  These include film characters such as Evoker, Bee, Skeleton, Sheep, Creeper, along with a Grass Block and Llama or Stone Block and Garret.

If your child is more of a bookworm than a toy enthusiast, the Minecraft Adventures book is also available with the meal and is packed with fun-filled activities. The initiative is part of McDonald’s continued commitment to providing access to books for as many families as possible through its Happy Readers® programme which has distributed over 160 million books to date.

Figures from new McDonald’s research¹ showcase that when choosing toys for their children, the highest priority for parents is fun and excitement, with 65% of parents citing this as most important. Furthermore, 54% of parents see improved communication and enhanced creativity in their children when playing with toys. With this in mind, McDonald’s is committed to providing toys that fuel creativity and encourage children to unleash their imagination and embark on their own adventures.

Ben Fox, Senior Vice President Chief Marketing Officer at McDonald’s UK and Ireland, said: “We are delighted that two iconic worlds are colliding – McDonald’s and A Minecraft Movie, to create the ultimate Happy Meal®. This first time ever collaboration allows us to bring the characters of A Minecraft Movie to life, including beloved Creeper and Skeleton, in the form of exclusive Happy Meal® toys. Children will be able to unleash their imagination and embark on their very own A Minecraft Movie adventures.”