Celebrity Support for ERIC’s STOP the Issue Ballooning Campaign
Star of Calendar Girls and Loose Women, Lynda Bellingham and TV’s Dr Ranj, a regular on the BBC’s The One Show and CBBC Newsround, are supporting a national children’s charity campaign to raise awareness of childhood continence problems.
The STOP the Issue Ballooning campaign from ERIC encourages families to get help for childhood wetting and soiling problems early on, rather than waiting in the hope it will go away.
Lynda Bellingham, a mother of two grown up sons, has supported ERIC’s work since recording the charity’s Radio 4 Appeal last year. Speaking about the campaign, Lynda said; “Wetting and soiling problems cause stress and misery to thousands of children, but the problem needn’t turn into a big issue. By contacting ERIC, families can stop childhood bedwetting becoming a big thing that takes over their lives. Call ERIC’s Helpline or go online and Stop the Issue Ballooning today!”
Dr Ranj said; “ERIC’s STOP the Issue Ballooning campaign is all about getting help early on for childhood continence problems. 1 in 12 UK children are affected, but because it can be hard to talk about, many continue to suffer alone. Why wait? Contact ERIC (www.eric.org.uk ) for help and support – with their help you can overcome or manage the problem.”
Over 1,000 families were surveyed in May 2012, revealing 60% of families waited over a year, before seeking any help for their child’s wetting or soiling problem. Of this; 18% of families waited over a year, 11% between one and two years and 27% over two years. The survey also revealed that 82% of families wished they found out about the help available from ERIC earlier.
The campaign will see the launch of the world’s biggest e-balloon race to raise awareness and funds. Supporters are invited to purchase a virtual balloon for £2 which will compete against others to win the race. For more details visit http://www.eric.org.uk/GetInvolved/BigE-BalloonRace
Campaign information postcards and posters will be distributed nationwide and the campaign will take over ERIC’s Twitter and Facebook pages throughout June.