There’s just over two weeks until national Bring Your Dog To Work Day – and Britain’s favourite day at the office is again taking the nation by storm.
On Friday 24th June, businesses from across the UK will welcome their dog loving employees into the workplace along with their loyal (and well-behaved!) four-legged companions. The day aims to raise money for All Dogs Matter, a charity which rehomes hundreds of dogs every year in London and Norfolk, while promoting the benefits man’s best friend in the workplace.
This year’s event has already seen a number of different organisations support the initiative – including pet product businesses, marketing agencies, a private jet company, an online bingo website and even a regional police force.
Dog-loving celebrities have voiced their support too, including Ricky Gervais and Rachel Riley. The event was so popular last year that the hashtag #BringYourDoToWorkDay trended on Twitter and was mentioned on Instagram over 9,000 times. It also scooped an acclaimed pet industry marketing award for its traction and reach.
Since its conception three years ago, Bring Your Dog To Work Day has become a regular staple in the national calendar. Recent figures support this thinking, with employment website Reed.co.uk estimating that 8% of employees in Britain have permission to bring their dogs to work.
Plus, an American study published in 2012 summarised that dogs at work may make a positive difference by reducing stress levels in staff and increasing their levels of job satisfaction.
One such company that can vouch for dogs in the workplace is PrivateFly. Labradoodle Tex has a regular presence at their UK office.
“All of the PrivateFly team enjoy the relaxation of having a dog in the office. I think it’s great for morale and creates a relaxing and fun atmosphere (especially when Tex puts on his pilot’s hat),” explains Adam Twidell from PrivateFly.
“Having pets at home has been proven to help combat stress and I think the same applies at work. Having a dog around can therapeutic, it puts things in perspective if you’re having a bad day. Their philosophy of ‘eat, sleep, play’ reminds you not to sweat the small stuff!”
It’s this benefit to employee wellbeing – plus the desire to raise money for animal welfare charities – that led to the creation of Bring Your Dog To Work Day by Mark Hirschel and Jo Amit, the co-founders of pet product company HOWND.
The day will again raise money for All Dogs Matter, a charity that rehomes hundreds of dogs every year in London and Norfolk. Businesses can donate online (minimum of £50) to take part and become a sponsor, while individuals can gift online or via text (minimum of £2 online, or £1 via text).
“We were overwhelmed with how successful Bring Your Dog To Work Day has become. The reception to the idea blew us away and it was amazing to see how many posted their dogs at work across all social media platforms,” explains Jo Amit.
“Most importantly, it was fantastic to raise money for a cause that has always been close to our hearts – the wonderful work of All Dogs Matter. We’re hopeful that this year will prove even more popular, building on the momentum of 2015.”
Bring Your Dog To Work Day also invites participants to use the initiative as a sponsored event to raise funds for charities that are close to their hearts, using the hashtag #BringYourDogToWorkDay.
“This year we wanted to open Bring Your Dog To Work Day up to businesses and organisations that want to fundraise for charities of their choice. Considering the participation rate in previous years, we think this could be a powerful way to spread the popularity of the event,” adds Jo Amit.